As I've said here before, when it comes to the art of convincingly selling creative tools that will help artists, there's not much better a way to advertise such things than to simply create some cool projects, and let the results sell themselves. That's certainly the case with electronic music and video pioneer Eric Wenger; he heads up a company called U&I Software, creator of a series of multimedia applications for creative professionals, that they claim let you do all the cool impressive stuff you see in high-end productions, but with an interface that's much more "user-friendly" and "intuitive" (hence the "U&I" in their name). Now, I've never used the software myself, so can't verify their claims of ease-of-use; what I did want to point out was that they also host an expansive page of projects made with their software, a lot of it created by Wenger himself. (The embedded video above, for example, as well as its soundtrack, was made by Wenger using all U&I software; I have to admit, though, that my favorite project of his is Possible Places, whereby he creates a "Koyaanisqatsi" type postmodern nature documentary, but with all virtual landscapes.)

This is not only a great way to profoundly advertise one's product, I think, but also doubles as a great way for all of us who are bored at 2 o'clock in an afternoon to kill some time instead of doing what we should be doing; and what's the point of the internet, after all, if not to provide that? Anyway, I recommend checking it out sometime, if you have the chance. Oh, and I almost forgot to mention, the whole reason I learned about Wenger in the first place is because of his podcast "The Chill Room;" it's basically a collection of these short trippy films that Wenger delivers through iTunes, so that you can watch them on your iPod on the go, or play them in the background of parties. I love seeing business owners embrace new promotional models like this!